Despite the era of technology with rapid advances each passing day, many customers and businesses still depend on written correspondence. Written and signed letters are still important and preferred at times since it implies a more personal touch in terms of communications and business transactions. It has a lot of benefits despite its small size, that’s why a lot of thorough work and consideration must be put into the design of your letterhead.
1. Incorporate the essential details
Although it is one way to promote your business and create brand awareness, you shouldn’t just put everything on your letterhead. Remember to include the essentials first; business adress, company name, ways to contact your business such as phone numbers or e-mail, as well as website address so that your customer or business partner can find more information about your business. If possible, also let them know where to find you on social media like Facebook or Instagram as they are raved and much easier to access. However, the tricky part is to avoid getting your letterhead too crowded. Try to adjust the size of your logo and font so that there still will be enough space between the elements in your letterhead.
2. Design with proper software or artwork program
In order to create a better quality design, you can’t just have it created on software that isn’t intended for heavy designing even though they may have design options included such as Ms. Word. Find programs or software that are used by professionals such as Adobe Photoshop or CorelDraw. If you are unfamiliar on how to navigate through this software, try to hire a designer to help you with the design of your letterhead and even for the rest of your business stationery. However, if you wish to save money, you can opt for finding customizable templates you can download from the internet.
3. Maintain brand consistency
Putting your company logo on your letterhead means marketing. Make sure that it is noticeable but not overbearing. Implement your design across all company stationery and make them a set for consistency. This will enhance the professional image of your company and build more credibility in the eyes of your relations.
4. Design a continuation sheet
A lot of people are too focused on the letterhead only whereas in some correspondence, the letter exceeds one page count and needs more sheet to complete. You can’t just have it blank on the second page. It needs to have design as well. You can think of a uniform border that goes along with the initial design of the letterhead and first page so that it doesn’t appear plain and boring.
5. Complement your letterhead with envelope
You can’t send out letters without an envelope. Envelope printing is just as important as letterhead printing is. It helps your letter to get distinguished between the stack of envelopes and it also attracts the receiver to open it if it comes with a neat and interesting design. Create your custom envelope in the same theme and design so that they appear as one set of professional business stationery.